The Fastest-Growing Canadian Pre-Roll Brands of 2026

The Canadian Pre-Roll Category is the biggest sector of the industry, and one of the most competitive.

With 504 distinct pre-roll brands in the point-of-sales data tracked by cannabis analytics firm Headset, the battle for shelf space is constant, with old favorites and new players jockeying for the same dollars.

So who is winning? What are the top pre-roll brands in Canada? And what are the fastest-growing pre-roll brands in Canada?

Let's dive in. We'll start with the top brands and fastest-growing brands of 2025, and then get into the numbers so far in 2026.

Top Canadian Pre-Roll Brands of 2025

In Canada, pre-rolls are a $1.43 billion market, selling 77.2 million units in 2025. And one brand in particular easily tops the sales charts in both metrics, though there are signs that new brands will be nipping at its heels sooner than later. In fact, several of Canada's best-known pre-roll brands saw a similar drop off in 2025 as new brands rose to take their place.

General Admission is by far the single largest pre-roll brand in Canada, raking in $107.8 million on sales of 3.8 million units. But both of those numbers are down from the year before by large percentages. Revenue was down 26.5% while unit sales dropped 31.8%.

Other legacy pre-roll brands felt a similar sting. Shred, for example, also saw a year-over-year drop of 37.9%, finishing the year with $36.1 million in sales. Unit sales also dropped to 1.4 million, down 44.4% from 2024.

Good Supply saw an 18.2% drop in revenue in 2025 (down to $35.7 million), and a 9.2% drop in unit sales.

Spinach, another legacy pre-roll brand, also saw revenues drop 17.6% in 2025 and unit sales drop 10.2%.

However, not all legacy brands faced down years. For example, Back Forty, one of the country's oldest and most successful pre-roll brands, saw revenue growth of 43.7% ($71.3 million) and unit sales growth of 32.5% (3.1 million units).

And though not necessarily a Canadian legacy brand, Jeeter moved into the market in 2024 and continued its climb up the charts, growing revenues 32.6% to $62.6 million, good enough for third place, and seeing unit sales grow 32.7% to about 1.9 million.

Top 10 Pre-Roll Brands in Canada in 2025 by Revenue

Top 10 Pre-Roll Brands in Canada in 2025 by Units Sold

The Fastest Growing Pre-Roll Brands in Canada 2025

But while many legacy brands took a hit in 2025, that left room in the market for growth among newer and faster-moving brands.

Ontario-based Claybourne Co. began pre-roll sales in 2023, for example, and saw the largest year-over-year growth in the nation heading into 2026, with revenues jumping a staggering 2,485% in 2025 up to $54.3 million, and unit sales growing a just-as-impressive 2,440% to 1.8 million units.

DEALR, which also launched in 2023, saw the second-highest growth rate in 2025, seeing pre-roll revenues jump 468% to $5.6 million and unit sales climb 469% to 260,000.

Valhalla Flwr saw the third-largest growth in pre-roll revenues in 2025, up 226% to $6.5 million, though its units sales numbers placed outside the top 5 on the growth charts, up 145% to about 288,000.

The Thumbs Up Brand saw revenues climb 209% to $35.6 million and units sales climb 186% to 3.4 million units, good enough for third on the unit sales growth charts.

Finally, Happy & Stoned rounds out the top five in revenue growth at 150% and lands fourth in unit sales growth with 182%, while Woody Nelson lands fifth in unit sales growth with 152% (eighth in revenue growth with 111%).

The Top 5 Fastest-Growing Pre-Roll Brands in Canada in 2025 by Revenue

Here are the Top 5 fastest-growing pre-roll brands in Canada in 2025 by revenue with a minimum of $5 million in total sales:

The Top 5 Fastest-Growing Pre-Roll Brands in Canada in 2025 by Unit Sales

Fastest Growing Canadian Pre-Roll Brands 2026

Now let's turn our attention to 2026 and see which are the fastest growing Canadian pre-roll brands so far in 2026. To do this, we'll use year-over-year growth, comparing the first four months of 2025 to the first four months of this year.

So far in 2026, the biggest mover by far is the ChillBilly pre-roll line, which has seen an absolutely staggering 2,354% year-over-year growth from the same time last year, jumping to $3.2 million from $130,000. Unit growth numbers were even more impressive, growing 2,690% to about 122,000 from less than 4,400 the previous year.

Big Bag O' Buds has also seen tremendous growth so far this year, seeing revenues climb 777% to $3.3 million from $381,000 and unit sales jump a massive 2,186% up to 104,700 units.

Status pre-rolls have seen a 286% growth in revenue year-over-year so far and a 308% growth in unit sales, followed by Valhalla Flwr, continuing its upward trajectory from last year with a 263% revenue growth and a 222% growth in unit sales in 2026.

Rounding out the top 5 fastest growing Canadian pre-roll brands in revenue is Nugz (Canada), up 213% in revenue (and up 111% in unit sales, placing seventh) while DEALR takes the fifth spot in units sales, up 190% year-over-year.

Meanwhile, Good Supply has seen a bit of a turnaround so far this year, with unit sales rebounding from last year's drop to climb 111% year-over-year so far in 2026.

Top 10 Fastest-Growing Pre-Roll Brands in Canada in 2026 by Revenue

The Top 10 Fastest-Growing Pre-Roll Brands in Canada in 2026 by Unit Sales

Final Thoughts on the Fastest-Growing Pre-Roll Brands in Canada

Sliding sales in the Canadian pre-roll legacy markets have opened the door for new brands to begin their climb up the sales charts and several have made big strides over the past 16 months.

DEALR and Valhalla Flwr, for example, rode strong 2025's and continue to make strides in 2026, projecting another big year for those two brands. Meanwhile, upstarts like ChillBilly and Big Bag O' Buds have shown explosive growth so far in 2026, indicating that they are newer launches or expansions, but are certainly brands to watch.

In all, it's a great time to be in the Canadian Pre-Roll game with competition and innovation continuing to provide opportunities for new brands to make their mark.

Contact the Pre-Roll Experts at Cones Canada today to find out how to launch, grow or scale your pre-roll brand in today's explosive pre-roll marketplace.