Pre-Rolled Cone & Tube Sizes

Choosing the right cone sizes for your pre-roll lineup is one of the most important decisions a producer can make as it impacts flower usage, production speed, packaging costs, equipment compatibility, retail pricing, and overall brand offerings.

A well-planned, well-thought-out lineup of products helps maximize margins while giving retailers multiple product options that resonate with consumers.

Many producers rush things by adding too many sizes to their lineup too early, when in reality, the strongest pre-roll lines are usually built around a small number of strategic, proven formats that each serve a clear purpose.

In this article, we’ll break down the range of pre-rolled cone sizes available on the market, the most commonly used joint cone sizes and how producers can use them to build a smarter product mix.

Pre-Rolled Cone Sizes

While there are many pre-roll formats on the market today, pre-rolled cones remain the category standard and the most common starting point for producers building a product lineup. Their tapered, conical shape is familiar to consumers, widely compatible with pre-roll filling machines and available in a broad range of sizes that can serve everything from value-driven multipacks to premium infused singles.

Choosing the right cone sizes has a major impact on everything that comes after. Below is a breakdown of the most common and uncommon pre-rolled cone sizes on the market and where each format can fit within a successful product mix.

70mm Cones: Perfect for Multi-Packs

The 70mm cone holds about 0.3 grams of flower and is one of the most useful sizes for producers focused on value-oriented multipacks. Often associated with mini pre-rolls or “dogwalker” formats, this size allows brands to create more sellable units from the same amount of flower, which can be especially valuable in a price-sensitive market where consumers still want convenience and variety.

For producers, the 70mm format can help stretch flower efficiently while increasing perceived value through a multi-pack's pre-roll count. A 5-pack of minis can create stronger shelf appeal for consumers than one or two larger pre-rolls, even if total flower weight is similar. It also gives brands flexibility for multi-strain packs while offering an accessible price-point for multi-pack consumers.

Operationally, smaller cones can improve speed and output when systems are dialed in, though precision filling becomes more important due to lower tolerances on weight variation.

70mm Pre-Rolled Cones are Best For: High-count multipacks, variety packs, lower-dose options and maximizing units per batch.

84mm Cones: The Sweet Spot

The 84mm cone remains one of the most practical and versatile sizes available. It is commonly used for half-gram pre-roll products and strikes a balance between cost and Canadian consumer preferences. For producers, the 84mm ½-gram size provides an ideal middle ground between 70mm minis and full gram 109mm singles.

And because it uses less flower than a 109mm cone, the 84mm format can support stronger margins and more strategic retail pricing. This makes it highly attractive for brands looking to compete in this prominent category while preserving quality materials for premium lines.

This size also performs well in both singles and multipacks, making it one of the easiest formats to build around. In fact, according the Headset data, the most popular multi-pack format in Canada in 2025 was the 1.5-gram 3-pack of 84mm half-gram pre-rolls, which sold 15.7 million units at an average price of $20.15 for total revenues of more than $316 million. The 2.5-gram 5-pack of 84mm half-gram cones is the second most popular multi-pack in the country by revenue, pulling in more than $215 million.

For producers looking for a flexible size that can do multiple jobs, the 84mm cone is often a strong choice.

84mm Pre-Rolled Cones are Perfect For: Half-gram singles, 3-packs and 5-packs, broad market appeal, everyday purchasing, and value & premium positioning.

98mm Cones: A Unique Approach

The 98mm cone is one of the most underutilized formats in pre-roll production, offering more substance than a half-gram 84mm product while avoiding the higher flower cost of a full-gram 109mm. For brands trying to differentiate themselves from the more commoditized offerings, this can be an ideal choice.

This size is particularly effective for producers, as it offers enough volume to showcase quality flower while maintaining strong margins.

And because fewer brands standardize around 98mm pre-roll cones, it can also help create a signature product that feels unique without feeling foreign.

98mm Pre-Rolled Cones are Perfect For: Premium singles, differentiated shelf offerings and mid-tier pricing.

109mm Cones: The Full-Gram Staple

The 109mm cone, which holds around 1-gram of flower, is the benchmark size for many producers across Canada and remains one of the most common and safest commercial formats in the category. It is widely recognized by consumers, familiar to retailers and nearly always supported by automated filling equipment.

The 1-gram pre-roll remains the dominant single pre-roll format, raking in nearly $111 million on sales of more than 10.1 million units, twice as many as any other single-pre-roll format. Additionally, the 2-gram 2-pack of full gram 109mm pre-rolls was the second most popular pre-roll product in the country by unit sales, moving 10.3 million units.

For producers launching a new line, the 109mm size cone often becomes the flagship SKU because it offers clear value and meets consumer expectations for a standard single pre-roll. Many brands use this format as their low price-point, high velocity product while layering other sizes and formats around it.

The main consideration is material usage. While the full gram format can drive revenue, it also increases input cost. Producers should ensure pricing, potency positioning, and brand strength justify the larger fill.

109mm Pre-Rolled Cones are Perfect For: Broad retailer & consumer appeal, great for infused pre-rolls, flagship shelf presence, high-volume purchasing and flagship strains.

120mm Cones: The Big Dog

The 120mm cone is typically introduced when producers want to create a larger pre-roll (1.25- 1.5-grams) without entering oversized, novelty territory, though scaling out of the standard cone range of 70mm-109mm. It creates a more substantial product that can feel premium and indulgent. The size can support higher retail prices and communicates an elevated perceived value, a great size for high-end limited drops.

Additional packaging considerations can be required, and the increased flower usage for this format necessitates a strategic approach.

120mm Pre-Rolled Cones are Perfect For: Larger 1.25g to 1.5g offerings, premium SKUs, higher price-points, limited drops and a standout singles product

140mm Cones: A Sure Attention Grabber

The 140mm cone is engineered for impact and awe, used for large 1.75-2-gram+ format products that feel communal or heavy hitting for the personal user and stand out immediately.

The large, 140mm format is built for more than just grabbing headlines, it’s about drawing attention to the broader lineup your brand offers for more regular purchase.

With higher flower input, producers can treat the 140mm cone as a specialty product expanding beyond standard formats.

140mm Pre-Rolled Cones are Perfect For: Party-size products, shared-use formats, brand-building and high-visibility shelf items

Pre-Rolled Straight Tube Sizes

While pre-rolled cones are still the category standard, pre-roll tubes play an equally important role in building out a complete product lineup.

Pre-roll tubes offer a straight format instead of the tapered cone, similar to cigarettes, creating a different look, feel and experience that many consumers prefer. They also open the door to new sizing options, tighter fills, premium filter tip options and a more traditional cigarette-style presentation that consumers find discrete.

As producers across Canada look to expand beyond standard cone offerings, pre-rolled tubes are a natural next step. They allow brands to diversify their line-up and appeal to consumers seeking a different or new style of pre-roll. Straight pre-rolled tubes come in four main sizes:

84mm Pre-Roll Tubes: Perfect for half-gram pre-rolls and personal-size format offerings. A great value product with an approachable price point and popular in multi-pack formats.

98mm Pre-Roll Tubes: A mid-range step up from half-gram products without jumping to a full gram. Ideal for differentiated SKUs and unique to consumers.

109mm x 9mm Pre-Roll Tubes: The go-to large format for many brands. Familiar to consumers and strong flagship for single pre-rolls.

109mm x 11mm Pre-Roll Tubes: Designed for larger 2-gram+ products. They’re attention-grabbing, shareable and provide a premium experience.

Pre-Roll Format Considerations

Choosing the right cone or tube size is only part of the equation. A few additional factors producers should consider include fill consistency and machine compatibility.

Fill Weight Is Not Fixed

New producers may assume cone or tube size automatically determines the exact fill weight, but consistent pre-roll production is more nuanced. The same cone or tube size can hold different amounts of flower depending on grind size, sifting, moisture level and water activity, plant density and the method of packing or rolling.

A fluffy grind may take up more space and weigh less, while dense flower can fit more weight into the same cone or tube. This is why test runs and assessing weight consistency regularly through production are critical before finalizing labels and product claims. Manufacturers that bypass these protocols can often face inconsistency, rework or compliance issues.

Metering trays are a major advantage for producers focused on consistent fills. By controlling volume before packing, they reduce weight variation and improve uniformity across all cone sizes, especially smaller formats where tolerances are tighter.

Machine Compatibility is Vital

Not every cone or tube size performs equally across every machine, and a format that is attractive commercially yet outside of the standard pre-roll size range of 70mm-109mm, may reduce throughput or increase rework if equipment is not optimized for the unique size.

Before expanding into additional sizes, producers should test how each cone or tube format runs through metering trays, cone filling machines, closers and packaging lines.

Conversion kits are vital when expanding into pre-rolled tubes, and many pre-roll filling machines can be adapted to run multiple formats and sizes, helping producers expand or scale product lines without buying entirely new equipment.

Remember, the best pre-roll lineup is not the one with the most options, it’s one where every size has a specific role, runs efficiently in production, supports margins and makes sense to Canadian consumers.

So choose your pre-roll sizes and formats intentionally, validate them operationally, and build a lineup designed for long-term scale and then find the right partner to help deliver the high quality pre-rolled cones, tubes, machinery and packaging to take your brand to the next level.